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The latest on the proposed ban on alcohol promotions
A law that banned advertisement of any alcoholic articles through television and radio will yield aftereffect on May 29, 2019.
The Ethiopian Parliament anesthetized the law endure February.
In a Twitter post, Minister of Health, Dr Amir Aman said “We admonish all advertisers of alcoholic drinks and the advertisement media to adapt for its accomplishing and accede with their albatross if the law takes effect.”
According to the law, any advertisement of an alcoholic artefact shall accommodate a warning, as adapted in autograph or complete that it is actionable to advertise it to a being beneath the age of 18.
The law aswell prohibits affairs any alcoholic alcohol in bloom institutions, apprenticeship facilities, universities and colleges, government institutions, places of worship, antic places, and cinema houses.
Girum ‘Geremew’ Geterew, 29, is standing by the roadside leading from Boleto Meskel Square. He is guarding a series of acrylic paintings he has made and sales on the street. He has occupied the site for the past few months, having moved from the other side of Bole across the street from Medhanialem church following road construction work in the area. He had worked at the previous site for 3 years.
Geremew’s works add a pop of color to a vibrant, but ultimately art deprived city like Addis. People unlikely to enter art galleries stop by to see these paintings. They converse with Geremew, asking questions about the subject matter or offering their own interpretations. Some even purchase the pieces.
Othersare still, happy to find an artist that isn’t dauntingly intellectualizing to the extent of obscuring the meaning of the art piece, eager to discuss with Geremew. Few take his number to commission works. Most people buy his paintings to hang in their homes or places of business. Geremew is of the opinion that people have resold his paintings at a profit.
The commercial potential of visual arts in this city is yet to be explored, of course. Art works can be sold for hundreds of thousands of birr but the market is hardly formal. The resale value is where commercial art has soared. While modernist masters like Geremew’s works are based solely in Addis, SkunderBoghossian, AfeworkTekle and WosseneKorosof are high auction items abroad.
Paintings are now seen more and more often in public spaces like coffee houses and hotels, not merely as decorations as part of the interior design but to also showcase an up and coming artist’s works as a makeshift gallery space. Art has found a way through the cracks, contorting to fit into whatever context allows for its continued existence.